The Clarets' Scottish scout, Jimmy Stein, was the man who first recognised this tremendous talent when Morgan was representing Alloa Schoolboys. He joined Burnley as an amateur in 1960, becoming a professional as soon as he turned 17 in 1961. After time in the Reserve side, he made his eagerly awaited first team debut in 1963, a 1-0 win against Sheffield Wednesday at Hillsborough.

He won a regular place on the right wing the following season, scoring his first two goals at the top level in a 6-1 victory against Manchester United at Turf Moor on Boxing Day 1963.

A few weeks later and a goal in another victory at Turf Moor earnt Willie praise from Bob Kelly, one of the legendary players of all time.

Brilliant on the ball and able to beat opponents at will, Morgan quickly became one of the most feared wingers in the game. His crosses were deadly accurate and he supplied them with regularity during 1965/66 to Willie Irvine and Andy Lochhead, who scored 60 between them in League and Cup.

His sparkling form had all of the big clubs watching and it was only a matter of time before he was on the way out of Turf Moor, but before he left, he won his first international cap for Scotland, playing against Northern Ireland in Belfast in 1967. He had previously won an under 23 cap for Scotland, playing against England at Wembley.

The following summer, European Champions Manchester United came in with an offer of £117,000, which was too much for Burnley to turn down and with David Thomas waiting in the wings, Morgan was sold to the Old Trafford club.

He joined players such as George Best, Denis Law, Brian Kidd and Bobby Charlton at United and settled in on the right wing.

He went on to play in the World Cup of 1974, taking place in West Germany, where Scotland were unbeaten, but ultimately failed to qualify from the group stages.

With Steve Coppell coming through the ranks, Willie came back to Burnley in 1975 for £32,000, but after less than a year back, he was on the move again, this time to Bolton Wanderers.