Lloyds TSB is the new sponsor of Burnley Football Club's "Claret and You" campaign - bringing the club and its people together.

Burnley Football Club is celebrating its 125th Anniversary this year and the "Claret and You" campaign has been designed to develop a more focused link between Burnley football club, its fans and the wider local community by developing stronger, closer links.

Kiran Mehta, Area Director for Yorkshire and Lancashire, Lloyds TSB said: "We are delighted to be the sponsors for the "Claret and You" campaign in such an important year for Burnley Football Club.

"As a bank, Lloyds TSB has always had strong links to the communities in which it works and this relationship with Burnley Football Club and its commitment to developing stronger links with its fans and the local community is a perfect partnership."

Burnley believes that the togetherness and spirit shown by the players, supporters and commercial partners, such as Lloyds TSB, can be encapsulated by the "Claret and You" campaign.

Mark Brown, Commercial Manager, Burnley Football Club added:

"Partnering with Lloyds TSB for our journey through the 2007/2008 season is an excellent opportunity for the club.

"We have a fantastic year of activities planned to celebrate our 125th anniversary and linking with organisations such as Lloyds TSB allows us to expand our work into the community more fully."